Ecommerce Foundation

Events & Study trips

The search for innovation

We organize C-level events and study trips to provide inspiration and in-depth understanding
of new ecommerce technologies and business models.  

  1. Silicon Valley
  2. Seattle
  3. China
 5th Shopping Tomorrow Trip - New York Tech Trip
New York, here we come!
The Shopping Tomorrow Study Trip will be organized for the fifth time. After Silicon Valley, Seattle, China and again Silicon Valley, we have arrived at the Big Apple.

From 24th to 29th of September 2017 we will travel through New York to learn about the latest trends and innovation in the field of Ecommerce, to discover advanced Omni-channel shopping experiences.

We will dive into new technologies that are currently being invested in, regarding Omni-channel, automation, customization, personification and transport.

We look into the world of futuristic shopping with mobile check-in points, interactive dressing rooms and smart shopping-walls to see how technologically tailored solutions are provided by companies that operate on a global scale.
The Programme
Sunday, 24th of September

10:30 Check-in at the ShoppingTomorrow counter
13:25 Departure flight
15:25 Arrival in New York
17:00 Arrival in Hotel & Check-in
18:00 Welcome dinner

Monday, 25th of September

09:00 Forrester: The State of (Retail) Ecommerce in the USA
12:30 Lunch
13:30 Fitch: Why Retail Needs to Become More Rock 'n Roll
15:00 See it in practice: Shopping Tour #1
18:00 Diner
Tuesday, 26th of September

08:00 Departure to New Jersey
09:30 Tour around the biggest Warehouse van Amazon
11:30 Lunch @ Shopping Mall & Free Time
14:00 Silicon Alley:
  • NY Fashion Tech Lab
  • Startup Bootcamp
  • Stat Social: Social Audience Insights
  • The Next Web
  • Amazon Alexa Update by Noelle Lacharite
17:00 Drinks
20:00 PayPal dinner & Presentation

Wednesday, 27th of September

09:00 IBM Watson Client Experience Center: 
           (cognitive computing, Immersive Retail Demo).
11:00 Google NY Office (Google Home)
13:00 Lunch
14:00 Facebook Update
17:00 Drink & walking dinner
19:00 Free Time

Thursday, 28th of September

09:00 Salesforce: Turning raw data into consumer insights.
12:30 Lunch
14:00 Clarifai: Articial Intelligence Technology 
15:30 See it in practice: Shopping Tour 2
17:00 Party Night! (no tie)

Friday, 29th of September

08:00 Oracle; People-Centric Al Technology
11:30 Paypal Showcase
14:00 Departure to the airport
17:35 Departure to Amsterdam (Schiphol)
Saturday, 30th of September
06:50 Arrival in Amsterdam

Corinne Poort contact

Jorij Abraham
General Manager
Ecommerce Foundation

The Study Trip is meant for c-level and higher management executives of B2C selling organizations (a.o. retail, travel & financial services).

The investment is € 7.500,- (excluding BTW). The price covers all costs: flight (Comfort if available, otherwise Economy), hotels, transportation, breakfast, lunch, diner, events, etcetera. 

Interested? Contact Jorij Abraham


Overall the study trips are rated with an average of 8.6 on a scale of 10.
Here are a few participants that have shared their experience. 
Corinne Poort contact

Paul Nijhof
Former CEO 

Inspiring and confronting: taken away in the 'fast lane'.

Corinne Poort contact

Kitty Koelemeijer
Nyenrode Business University

A week full of useful information, as well as strategic as hands-on. A good investment for people who want to be updated with the latest developments.   

Corinne Poort contact
Corinne Poort contact

Jochanan Bax

This journey gives you as entrepeneur and manager plenty of "food for thought" to move in the right strategic way. 

Herwig Boudry​
Group Marketing & E-com manager

​Smartphoto group

Super inspiring trip, great in the areas of program, organization, traveling companion and locations. Immediately excited to accept a few challenges.


On behalve of Magnus, Axel Groothuis joined the study trip to Silicon Valley.
After his visit to Silicon Valley, he has written a blog: 
Ideas having sex
The first thing we learned about Silicon Valley is that there is little room left for new ideas. It’s not about new ideas but rather about innovation: bringing ideas to the next level by sharing and enriching them. A similar way of working is used in the brainstorm method, where participants try to build on ideas of others in the room. This principle of open innovation is what brings Silicon Valley its current success, in combination with the average age of its employees. Did you know that people like Einstein, Pascal and Braille had their main groundbreaking inventions before their thirties? Other characteristics of the companies we have visited are their openness and that a relatively large amount of the workforce consists of weirdos. Thinking big also plays a major role: Google wants to extend people’s lives, which is a broader perspective than just developing new drugs. Disruption is the key buzzword: who thought that the world’s biggest taxi company of today would not own a single taxi? Software is eating assets for lunch!

Hands off my body
Also interesting are the effects of technology on the human body and health. The cell phone is already called the 79th organ, but we also saw examples of nutrition – based on consumer profiles and big data – completely modified to meet the individual’s needs. Additionally, IBM Watson offers a sentiment analysis to adapt the products offered in a web shop to your current mood. 23andMe offers the possibility to have a DNA-analysis executed by sending in a sample of saliva, by which you learn about your ethnic origin and ancestry, matching you with other profiles of possible relatives. 23andMe Participants are then asked to make their profile available –accompanied with a medical questionnaire – for helping research diseases like Parkinson. The idea is to become able to predict the chance of getting a certain disease (based on your DNA profile compared to ‘big data’) and as such start a preventive cure much earlier. As you may understand, it is hard to align regulation around privacy and health insurance with these kinds of rapid developments.

Social innovation
The Singularity University presented an interesting view on the speed of technological development. For decades, technology has been in continuous development, although people always kept desiring for more. In other words: people could keep up with the speed of technological developments. We have now have passed the point at which technological advances faster than people and even companies can cope with. For some, these rapid developments still offers opportunities, but for others this causes “disruptive stress”, or chaos. As soon as robotizing warehouses persists and AI with voice surpasses the quality of human call center agents, this will result in vast unemployment in these work fields. At the same time, the need for humans in IT and data analysts will further grow. In the end, maybe there will not be a huge decrease in available jobs, but rather an increased mismatch between supply and demand on the job market, resulting in a bigger gap between the rich and the poor. This gap was made visible in a striking way by one of the participants of our study tour, by showing both a picture of the line in front of the food bank and a picture of the line in front of the San Francisco Apple store, where people were waiting for the new iPhone 7. The daily news bulletins opened with the latter.

First dents are showing
Three years ago we had also visited “the valley of innovation”, and although much of the power and charm did not change over these years, every now and then we noticed some dents are beginning to show. Things like “we have heard that story before” (for example to the question whether Amazon would come to the Netherlands, or whether they consider Alibaba as a threat). Other examples are about the market being a mix of trendy startups and mature tech Molochs. The number of IT jobs recently broke the record that was set during the internet hype fifteen years ago. In the meanwhile, large IT companies are starting reorganizations and the amount of available capital has decreased. Moreover, San Francisco is losing its creative minds due to the immense cost of living and the daily traffic jams. In the end, these only seem to be relatively small dents in a growing industry that is still going through the roof. And honestly, after a view on San Francisco Bay, you are likely to take these dents for granted.